The biggest interactive content request we’ve had lately is more virtual Roundtable Events where sellers get together and talk about a particular topic (generally led by a guest speaker.) We’ve had some awesome ones in the past, and now it’s time for some new ones.
What are some specific Roundtable topics you would most want to talk shop w/ other sellers about?
For context, some past topics have included:
Asking a CFO anything
Doing more productive Social Prospecting
Building your personal brand
Being a more authentic seller
Selling better on Zoom calls
And - worth noting - these Roundtables do not all have to be explicitly sales-related. They can be work/life balance-related, too.
I second the account plan idea. SSN shared great templates. I’d love to learn from other sellers what we’re the absolute most haves vs. nice-to-haves THEY put on THEIR account plans, and how did they engage with that plan throughout the year.
I’d love to learn from those experienced with selling into utilities. I know they are notoriously slow, but what are the best practices, tips and tricks in getting in. Can you manufacture a sole source situation, how can you position yourself well in an RFP, etc.
I vote for doing more productive social prospecting. I’d love to hear from someone who is successful at it and what are the steps, routines, amount of touches they make. Also, LinkedIn best practices, when to mix in phone calls, direct emails, videos, etc.
How can we de-risk new solutions for clients? What resources can be provided to them, how much time should be dedicated to defending/highlighting your solution over potential competitors? How can we help clients feel safe sharing our solutions with more colleagues and decision makers?
Building on the Account Plan theme, I would love to see and discuss, Close Plans. Is there a Close Plan that Sellers will use ? how can we create using Databook ?
Just a thought…what if we just had a simple roundtable discussion to talk about many of the topics listed below (ie Account Plans, Social Prospecting, etc). Not sure we need a guest speaker each time, but live collaboration among the members could be equally if not more beneficial.
